MPG Sport
Category
Athleisure / Activewear
5X+
ROAS every month post‑pivot.
70%
lower CAC YoY
70% less
ad spend while exceeding YoY revenue
Services Provided
The Situation
Two mandates: win the U.S. market and shed Canada’s discount baggage in favor of an elevated, brand‑first stance.
What We Solved
Reset budgets to realistic run‑rates off historicals; aligned to a 12‑month revenue plan.
Deployed Performance Creative at 150+ ads/month to isolate messages, showcases, and product fits by market.
Repositioned from “sexy athleisure” to comfort‑lounge—the conceptual unlock for efficiency.
5X+
ROAS every month post‑pivot.
70%
lower CAC YoY
70% less
ad spend while exceeding YoY revenue
How We Did It
Market‑Specific Execution
Phase 1 — Finance‑Led Guardrails
Re‑based targets, clarified allowable CAC by market, and locked channel guardrails.
Phase 2 — Creative Volume + Positioning
Tested product archetypes and hooks at scale; moved the brand narrative decisively into comfort‑lounge, then exploited those winners.
Phase 3 — Channel Structure + Geo Split
Meta as profit driver; Google for intent capture; U.S./Canada split for assortment, promos, and creative language to kill discount dependency while accelerating U.S. acquisition.
The Results
MPG unlocked U.S. growth, rewired Canada away from promos, and set record revenue months with far lower CAC and materially higher ROAS.
