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Snapchat is now the most popular social media platform to target Gen Z. Also, about 75% of its audience is between the ages of 13-34, which makes it a goldmine for brands and businesses looking to engage young, digital-savvy users. But it's vital to understand, Snapchat ads fashion is not just about showing up, rather it's about showing up the right way.
Also, its new feature - Sponsored Snaps - allows brands to send snaps directly to their audience and appear in Snapchat’s most popular tab, i.e, chat. These sponsored snaps that often get opened drive about 2x higher conversions per full-screen ad view. So, it’s better to work with a reliable Snapchat ads services provider like Veicolo to make every snap count. We help you show up on Snapchat with speed, clarity, and the right strategy.
Here, in this blog, we will walk you through how to effectively use social ads, how to create Snapchat ads for fashion campaigns, common pitfalls to avoid, and much more.
Snapchat isn’t just another social app; it’s a visual playground where trends come alive. With over 469 million daily active users across the globe, it’s a hub for Gen Z engagement.
1. Snapchat Speaks the Visual Language of Gen Z
Snapchat was designed for real-time, visual storytelling. Unlike pretty Instagram posts or static ads on Facebook, Snapchat's ephemeral content feels real, spontaneous, and relatable.
That's why Snapchat ads in fashion perform so well - they fit into the content that users already enjoy.
2. It Provides Immersive Brand Experiences
The biggest edge of Snapchat is augmented reality (AR). Fashion brands can have users "try before they buy" through AR lenses - trying on sneakers, sunglasses, or jackets virtually.
This emotional engagement increases conversion rates. As per Snapchat, AR experiences increase intent to purchase by 90% or more.
3. It's a Conversion Engine for Mobile Shoppers
It’s a misconception that Snapchat’s only for awareness - it’s built to drive results. With Snap Pixel and Dynamic Ads, marketers can identify, track, and optimize for conversions and ROI.
Fashion brands can attain full-funnel campaigns of awareness to conversion without leaving the Snapchat app.
1. Connect With Gen Z Where They Spend Time
Snapchat users are on the app more than 30 times a day. For brands, this means you get exposure, great recall, and consistent advertising engagement.
When you run Snapchat ads for fashion, you're creating a connection with Gen Z while they are sharing snaps, chatting with their friends, or looking for the latest trends.
2. Have Social Ads Feel Native, Not Pushy
Snapchat ads differ from traditional social ads as they smoothly fit into the experience and do not interrupt the experience. Instead, they invite the user in.
For example, a Snap Ad can make a transition from story to a product lens, to a shoppable swipe-up link, thus making it a simple path to purchase.
3. Build Real Connections With Creators
Through ads, Gen Z prefers the authenticity of storytelling rather than a polished ad. Collaborating with Snapchat creators helps any fashion brand create buzz in a natural way.
By having creators share scenes of real life with your fashion pieces featured, there is a natural connection that feels real and trustworthy.
Each ad format serves a different purpose in the buyer journey. Let’s take a look at these:
1. Snap Ads (Full-Screen Vertical Videos)
2. Collection Ads
3. Dynamic Ads
4. AR Lenses
5. Story Ads
1. Understand your Audience Thoroughly
Utilize Snap Audience Insights to better understand your target audience’s demographics, interests, and behaviors.
2. Be Authentic
Gen Z does not strive for modeling perfection; they strive for authenticity. Think candid, real people, and natural environments.
3. Shoot Vertically and Quickly
Snapchat’s native format is vertical. Keep storytelling fast-paced with a visual hook within the first two seconds.
4. Use AR for Engagement
Interactive augmented reality filters and try-on can extend dwell time and foster brand recall.
5. Leverage Snap Pixel to optimize
Track conversions, retarget shoppers, and optimize your campaigns based on data.
Snapchat’s unique blend of AR innovation and authentic storytelling sets it apart from other social media ads.
To prove your Snapchat ads are worth the spend, you need a strong measurement and optimization framework. So, below is a deeper dive into how to track results:
Snap Pixel
Moreover, the pixel is critical for enabling Dynamic Ads and measuring lower-funnel performance.
Ads Manager
Goal-Based Bidding
Below is a deeper take on the key metrics- how to interpret them, benchmarks you might aim for, and how they tie into your ROI story.
Fashion brands must take care of a few things while running Snapchat ad campaigns:
1. Not Testing Creatives
Do not assume that the first creative you design will be the one that works. Always A/B test visuals, formats, captions, and CTAs. What works one day for one launch could be a flop next time.
2. Using Horizontal/Non-Native Content
Snap is vertical-native, and horizontal ads or ads repurposed from other platforms will feel inauthentic and perform lower.
3. Over-Polishing Your Ads
Instagram-perfect visuals can sometimes come off too posed/inauthentic on Snapchat. Raw, behind-the-scenes, user-generated styles often resonate better with the Gen-Z audience.
4. Not Using Data or Metrics
Making decisions based on gut and not using data and metrics is a surefire way to waste your budget. Check what impacts ROAS, and not just vanity numbers.
5. Going to Broad on Targeting
An initial audience targeting too broad can waste budget on spending. Use Snapchat audiences, lookalikes, and interest segments. Start broad, and then narrow in as you go.
6. Not Retargeting
People click, view, and leave. And missing the opportunity to retarget someone who was a lost visitor, or cart abandoner, is a missed conversion.
7. Letting Creatives Get Stale
Ads can become stale quickly. It is important to utilize fresh creatives by changing designs, offers, or messages regularly.
Snapchat is evolving from a fun social media app to a powerful retail platform. With growing investments in AR, AI, and eCommerce integrations, the future looks bright for fashion brands. We can expect to see:
Snapchat is where Gen Z lives, shops, and expresses themselves. To stay relevant, fashion brands must meet there with social ads that feel authentic, engaging, and interactive. We at Veicolo help brands integrate smoothly into Snapchat experiences with creatives that feel native. Our team crafts high-performing Snapchat ad campaigns for fashion and lifestyle brands. So, start transforming your fashion brand’s social ad performance now. Explore Veicolo’s Snapchat Ads Services.
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