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Clarify the full customer journey—from ad click to repeat customer.
For growth to be consistent, your funnel can’t be reactive. It needs structure. Funnel mapping is the process of defining how your audience moves from awareness to conversion—and where your brand shows up along the way.
At Veicolo, we help fashion and lifestyle brands build marketing funnels that reflect real user behavior, not just media channel logic. We connect platforms, content, offers, and on-site flows into one system—so your creative, spend, and strategy all work together.
Whether you're scaling paid media, planning launches, or trying to reduce CAC, a clear funnel strategy helps you make every touchpoint count.
Built to align your content, media, landing pages, and customer journey.
Visual and strategic documentation of your top, mid, and bottom-of-funnel stages—including ad, content, and landing page touchpoints.
Clear logic for where your paid and organic traffic should land—and what type of content or offer should meet them there.
Defined themes, CTAs, and creative formats for each stage—from TikTok hooks to PDP positioning.
Mapping of offer sequencing, retargeting structure, and email follow-ups—so no opportunity is lost after the first click.
Creative direction tied to funnel stages—so your team isn’t just making content, they’re making the right content.
Clear KPIs for each stage, plus a testing roadmap to improve funnel performance over time.
We map every stage of your funnel—from first impression to purchase—and identify what content, message, and format belongs where. This gives your brand the clarity to prioritize what to create, where to send traffic, and how to scale efficiently.
We understand how identity-driven customers discover, consider, and convert—so your funnel reflects how they actually shop.
We don’t build funnels in a vacuum. Our mapping aligns with your media spend, landing pages, and performance creative strategy.
You’ll walk away with a working model—documents your team can use, creative briefs you can activate, and KPIs that make sense.
We map for all funnel types—seasonal campaigns, evergreen acquisition, post-purchase flows, and retention systems.
We’ll help you define your marketing funnel end-to-end—so you know what to say, where to send people, and how to grow with focus.
Funnel mapping is the process of defining each stage of your customer journey—from awareness to conversion—and aligning messaging, content, and channels to those stages.
Fashion and lifestyle brands that are investing in paid media, content, or launches—but need more structure behind where traffic goes and how users convert.
This is execution-ready. We deliver diagrams, messaging maps, creative briefs, and KPIs—built for use by your paid, creative, or content teams.
Yes. We define where traffic should land and what kind of page structure, content, and CTAs should support conversion at that point in the funnel.
We bring deep insight into how identity-driven shoppers discover, research, and buy—so every touchpoint reflects both emotional and functional decision drivers.
A full funnel map, messaging and offer framework, creative briefs by stage, and KPI benchmarks—plus a strategy call to walk through implementation.
We share insights that empower brands to scale with purpose, style, and smart strategy.
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