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Increase profit without slowing down growth.
Revenue growth is essential. But if margin isn’t scaling with it, the business gets fragile. At Veicolo, we help fashion and lifestyle brands improve profitability by looking at how marketing, pricing, CAC, AOV, and product mix work together.
We go beyond top-line revenue to analyze what’s actually driving net contribution. From optimizing ad spend and pricing strategy to refining product margins and improving retention, our Profitability Optimization service gives you a clear path to growing stronger—not just bigger.
This isn’t a finance audit or a cost-cutting exercise. It’s a strategic collaboration to improve the efficiency of your growth engine—so every sale brings more to the bottom line.
Maximize return across your marketing, product, and operations.
Deep dive into CAC, COGS, AOV, shipping, returns, and LTV to understand true profitability at product, channel, and customer levels.
Assess ROAS by channel, evaluate CAC payback windows, and reallocate spend based on contribution margin—not just volume.
Identify high-margin hero products, evaluate discounting practices, and explore AOV-boosting strategies like bundling or upsells.
Audit of email/SMS lifecycle performance, retention drivers, and post-purchase flow—focused on improving LTV and reducing reliance on paid acquisition.
Strategic testing of price positioning across products, customer segments, and sales channels to unlock stronger net margin without hurting conversion.
A clear set of tools, metrics, and recommendations to help your team track, manage, and improve profitability month over month.
We work across departments—marketing, product, ops, and finance—to identify where margin is leaking and where value is being left on the table. Then we implement actionable improvements, prioritize high-leverage levers, and build a model you can continue to scale with.
We understand the brand, seasonal, and merchandising complexities of fashion—but we help you look at every decision through a margin lens.
We’re not a finance firm. We operate at the intersection of marketing execution and financial impact—so every lever is looked at systemically.
We don’t just cut costs. We improve the structure of your marketing, product, and retention strategy so the business scales with margin, not against it.
You’ll walk away with a margin model, a prioritization framework, and a clear set of next steps to maintain profitability as you grow.
We’ll help you identify where margin is slipping, improve ROI across your funnel, and structure a smarter growth path for the next stage of scale.
Financial strategy sets the foundation for spend and forecasting. Profitability optimization focuses specifically on improving your margin by refining how you spend, price, and convert—across marketing, product, and retention.
Brands doing $1M–$50M+ who are scaling fast but seeing compressed margin—or who want to improve profitability before raising capital, expanding marketing, or changing price structures.
We offer both. We’ll deliver the strategy, margin models, and roadmap—and can support execution across marketing, pricing, or retention depending on scope.
Clients typically see improvements in blended margin, ROAS efficiency, and contribution per order within 30–90 days of implementation.
Yes. We collaborate across finance, ops, and marketing teams to ensure alignment on assumptions, goals, and tracking.
We provide a reporting framework with ongoing KPIs—contribution margin, AOV, CAC, retention rate, and blended ROAS—to monitor impact over time.
We share insights that empower brands to scale with purpose, style, and smart strategy.
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