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Fix friction, strengthen flow, and turn visits into conversions.
For fashion and lifestyle brands, your website isn’t just a store—it’s the brand experience. But most DTC sites are built fast, not smart. Users get confused, bounce early, or miss key messaging that would’ve convinced them to convert. The gaps aren’t always obvious, but they’re costing you daily.Veicolo’s Website Usability & UX Audit is built to identify what’s getting in the way of conversion, confidence, and ease. We analyze how customers move through your site, where friction lives, and how to streamline navigation, layout, messaging, and content hierarchy—without losing brand integrity.Whether you’re launching a new collection, scaling traffic, or rethinking your PDP strategy, we help you optimize the experience your customers actually use.In fashion and lifestyle, the pace is fast and the differentiation is subtle. You’re not just competing on product—you’re competing on positioning, creative execution, offer strategy, funnel design, and messaging. Without visibility into what your competitors are doing and how they’re performing, your next move is based on assumptions—not advantage.
Veicolo’s Competitor Analysis & Benchmarking service gives you a complete, brand-relevant view of your competitive landscape. We analyze how leading and emerging players in your category operate across creative, marketing, product, and digital experience—then map opportunities where your brand can stand out, outperform, or pivot with confidence.
Elevate site experience to reflect your brand—and improve how it performs.We don’t just track what others are doing—we turn it into strategy you can act on.
Review of top-level site structure, visual hierarchy, product discovery flow, and navigation logic—focused on first impressions and orientation.
Assessment of filtering, sorting, content structure, and product merchandising—ensuring clarity and scannability on key category pages.
Audit of image order, size selection, copy layout, reviews, and CTA prominence—based on mobile-first best practices and shopper psychology.
Step-by-step breakdown of the add-to-cart through checkout experience—identifying friction, confusion, or confidence gaps.
Mobile-specific UX testing, including tap targets, load time, layout shifts, and thumb-flow logic—where most shoppers convert (or don’t).
A clear, actionable report of all issues found—ranked by impact and effort—with tactical recommendations your dev, design, or Shopify team can implement.
We approach UX from both a customer and business perspective. Our audit combines heuristic evaluation, behavior analysis, and best practices in fashion eCommerce to deliver a roadmap of smart, actionable improvements.
We understand how style-driven customers shop—and how to guide them through high-AOV, brand-led purchase journeys.
We don’t just point out bugs. We show you how UX decisions affect trust, conversion, and creative performance.
Our audit process works across platforms—tailored to your site’s structure, tools, and constraints.
You’ll get a clean list of UX fixes—with the why, the how, and the priority. No fluff, no abstract advice.
We’ll evaluate your full site experience and deliver a roadmap to improve how customers navigate, engage, and convert—without compromising brand.
We audit homepage, navigation, collections, PDPs, cart, checkout, and mobile experience—highlighting usability issues and missed conversion opportunities.
Yes. We audit Shopify, headless builds, and custom front ends. Our recommendations are platform-aware and implementation-ready.
Yes. We can support design or dev handoff, or scope implementation if you don’t have in-house resources.
Our fixes improve usability without compromising speed, SEO, or visual hierarchy. We often recommend changes that enhance those metrics.
Most audits are completed in 2–3 weeks, depending on site size and complexity. Rush audits are available for launches or peak season prep.
You’ll get a full findings report, prioritized fix list, annotated screenshots, and a walkthrough call to review impact and next steps.
We share insights that empower brands to scale with purpose, style, and smart strategy.
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